Wayne Watkins – Coaching for Growth

Wayne Watkins is a high-performance coach with a unique blend of experience across elite sport, education, and commercial sectors. He has held senior roles with globally recognised football clubs — serving as Residential Director and International Coach at Manchester United, where he also led first-team player workshops on skill acquisition and conducted elite player research with academy athletes. At Manchester City, he was Centre Manager for Elite Performance and English Language Programmes, and at Omonoia Nicosia, he served as Technical Director, shaping player development and performance strategy.

In the corporate world, Wayne has driven commercial growth as Associate Director of Business Development at Greater Manchester University, Commercial Director at Complete Skills Solutions (part of The Progress Group), and Director of Sales and Training for a global consumer electronics business. His work has consistently aligned individual and team development with strategic business outcomes and commercial KPIs.

Wayne holds a First-Class Honours degree in Coaching, a Postgraduate Diploma in Sports Law, a Master’s in Teaching, a Master’s in Educational Leadership, and has pursued advanced studies in International Business, E-sports, and Advanced Sports Psychology. This academic foundation supports a coaching approach that is both evidence-based and deeply practical.

My Mission

At the heart of Wayne’s practice is the Winning at Growth coaching model — a holistic framework that builds confidence, resilience, and clarity. Whether supporting individuals through small psychological wins or guiding teams towards large-scale career and performance aspirations, Wayne empowers people to thrive.

He works with clients to define their Purpose (Vision), shape their Path (Strategy), and activate their Performance (Execution) — helping individuals and teams unlock capability, align with broader goals, and deliver results with confidence.